The article answers the questions:
Should my company take advantage of depositioning opportunities?
When should we be interested in depositioning?
Can depositioning be used for good?
Contents:
What is website depositioning?
For what purpose and when is website depositioning performed?
How are websites depositioned?
What is website depositioning?
Depositioning websites is the opposite process to positioning . Its purpose is to lower the ranking of a website in the Google search engine . The effort to lower the quality of a website may cause it to become invisible for selected keywords. These activities are a completely conscious and planned process . Activities performed during the lowering of the position are divided into "on-site" (performed on the website) and "off-site", i.e. outside of it. The effect of this service is to lower the ranking of the website and drop the position of the website in the Google search engine or to completely remove the website from the index .
Google initially claimed that it was impossible to negatively influence the positions of websites in the search engine. However, after some time, it changed its mind and admitted that in extreme cases it is possible . We can deposition websites both when we have access to them and when we do not own them.
Depositioning can therefore be both a legal and illegal process . Contrary to appearances, it is used for moral reasons (a necessary situation) as well as the desire to lower the results of the competition (which is prohibited and punishable under Polish law).
Depositioning is a process of influencing the lowering of the results of a given website in such a way that Google does not detect attempts to manipulate the results and thus lower its position in the ranking. We usually will not find public offers of depositioning , because it is a niche service, although in some situations it can be helpful. This process is handled by both SEO specialists and SEO agencies - as in the case of positioning and is a helpful procedure for companies that want to protect their image on the web .
For what purpose and when is website depositioning performed?
Negative SEO is performed in several cases. The first is the desire to lower the ranking of our website . If for some reason we do not want to completely remove it from the Google index , such action will be justified. This is a rather rare situation. It can occur, for example, when we pay an SEO agency for the effects of positioning . If the positioning agreement with a fee for the "effect" is still valid after the termination of cooperation and we do not want to pay for the established positions of the positioned website (e.g. when we no longer need it), we can consciously lower its ranking .