If there is little activity, there is no additional organic reach. But the video will continue to appear in search results and similar videos, just less often.
good video optimization - so that algorithms understand who to show it to;
interesting content - so that users react to it, and algorithms promote it further.
Both can be influenced. Let's figure out how.
YouTube Video Optimization - Step-by-Step Guide
To optimize a video on YouTube, you need to take three steps: find keywords, analyze competitors, and add keywords to the content. Let's look at each step in more detail.
Collecting keys
First, you need to understand what search queries might linkedin data show our video. The easiest way is to use YouTube search suggestions. Type the topic of the video into the search bar and see what people are searching for with this phrase.
All of these are queries that can be used to promote your video.
A faster way to collect relevant search phrases is to use special services. We will talk about them in detail below, but for now we will give one example: Keyword Tool. Choose a video hosting, language and search region, specify the topic of the video - and see what the service found.
This way you can see more keywords, as well as data about them - the number of requests, demand dynamics, and others.
So you need to find all possible keywords and save them in a separate document. Add only relevant phrases there: for example, if you are talking about self-employment, the keyword "sale on wildberries ip" will not work.
Studying competitors
Now you need to conduct research: understand what queries are used to find competitors' videos and other videos in the niche. This needs to be done for two reasons:
The first is that you might not find all the keys. Even after spending a couple of hours searching, you might miss a popular search phrase.
The second is that you need to understand which phrases are the most important. You can’t add all the found keys to the tags - YouTube algorithms can consider this spam and impose sanctions. Therefore, it is better to focus on the most popular keys, and competitors will help you find them.
To view competitors' keys and tags, there are special services. We will also tell you more about them below, but now we will give an example on the Prozavr service.
First, find the most popular videos on YouTube on the same topic you want to shoot. Analyze each one and save all the keys that your competitors' videos are optimized for. Highlight the most popular ones (those that are used more often than others).