visiting the contact information page

[nusaiba125]

The most important step is to set up web analytics systems on the site immediately after its development. This will allow you to track the effectiveness of each customer acquisition channel and adjust advertising campaigns.

It is necessary to track the execution of target actions on the site. Let's see what target actions these can be for B2B companies:

order a call back;
order from the website;
filling out the feedback form;
communication with an online consultant;
subscription to information channels (email newsletter, YouTube, company blog or social media page);

downloading a company brochure or price list;
watching videos;
number of pages viewed;
time spent on the site;
and others.

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Also, if we integrate the site with Internet call tracking benin consumer email list systems, we will be able to find out from which advertising channel the calls come to us and what their quality is.

The next step is to integrate the site with the company's CRM system (customer database). This is an important and necessary step, since relying only on web analytics systems is incorrect. I will explain why now.

For one of the B2B clients, we conducted an advertising campaign: we placed a banner for 300,000 rubles on one of the business portals for two weeks and, for a similar budget, conducted a contextual advertising campaign in search engines for a month.

Banner advertising brought in 2 clients with contracts for 1,000,000 rubles each (these are not exact figures, but orders of magnitude), and contextual advertising brought in 6 clients with an average check of 60,000 rubles. Superficial calculations can lead us to the conclusion that there is no point in conducting contextual advertising, since it works practically “at zero”, and all efforts should be spent on banner advertising.

But after a quarter, the customer life cycle analytics showed an interesting picture. Two clients who came with large budgets paid only 50,000 rubles for the initial work, spent a lot of specialists' time and eventually terminated the contract.
But out of six clients with small budgets, two additionally ordered services for 700,000 and 900,000 rubles.