This tweet from eco clothing brand Patagonia earned healthy levels of platform engagement. It’s an excellent example of authoritative and timely subject matter coupled with inspiring visual media.
External links can actually hurt your reach unless you are a recognized australia email address list authority in your niche, industry or subject matter. If you are using external links for your content, it’s important to check whether they come from a trusted and recognized source
Your ‘followers to the following’ ratio now counts as a measure of your overall trustworthiness and authority
Nike is a hugely iconic brand that earns consistently colossal levels of Twitter engagement—and its ‘following to follower’ ratio contributes to its extensive platform reach.
Your reach will become down-graded based on the more people who have muted or spam-marked your account
Poor grammar and misspelling will now have a negative impact on your authority, success, and brand reach
Clear cases
of fake news or misinformation will be immediately down-reached if they are flagged
In this famous example of poor X grammar, Verizon was openly mocked online, putting a slight dent in its brand reputation. Under today’s algorithm, this kind of content is likely to suffer greater penalization from X/X.
Make the most of the X/X algorithm
In addition to following the best practices mentioned in the ‘ranking signal’ section above, here are some top tips on using the X/X algorithm to your advantage.