The Role of a Product Page in an Online Store

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The product page in an online store plays a key role. It must be designed according to a certain principle and contain specific elements. If you miss even one, the whole business of attracting a client can go down the drain.


The product page of an online store contains information about the offered products, including a detailed description, buttons programmed to perform certain actions (“buy”, “compare nurses email list products”, “share on social networks”), sections with similar items and other elements.

Its development and filling of product cards should be approached with a high degree of responsibility. First of all, it is necessary to consider what tasks the product page of the online store should solve:

a product card can attract consumers at different stages of the purchase process;

a product page can serve as a factor that increases the customer's confidence in the need to purchase the product;

it can help the buyer focus on the product and reduce the influence of distracting factors from the purchase;

an online store product page can provide motivation for the consumer to take the necessary actions;

Here the buyer can find answers to his questions and be confident that he has found exactly what he needs.

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Alexander Kuleshov
Alexander Kuleshov
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Marketing research shows that most purchases are made by consumers unconsciously. The main thing is for the buyer to see their benefit and understand why they need a specific product. If the product card of an online store solves such problems, then the probability of selling the product increases significantly.

Content criteria on the product page of an online store
Content criteria on the product page of an online store

In order for the creation of an online store product page to be successful, it is important to understand what effects will visually attract users, cause a positive reaction and give a reason to stay on the site. According to statistics, a visitor needs no more than five seconds, after which he will decide to stay or leave in search of other interesting content.

Therefore, it is worth remembering a few principles:

Intuitive perception – how buyers make decisions;

Prototypicality – some element serves as a model;

Persuasiveness – choice of color scheme, quality of content, design (pay attention to the “psychology of color”).

The product page of an online store should be designed qualitatively, with detailed descriptions to show all the advantages of your product. Necessary parameters:

full name of the product (manufacturer, model, year of manufacture);

technical characteristics, description (material, dimensions, etc.);

photo and video images;

availability of this item in the store, pick-up point or warehouse;

how can I pay and make delivery;

buy button with price;

Reviews and opinions of buyers.