Check for duplicate keywords using the Direct Commander app. There is always a chance that you are shown twice for the same keyword in the same region. This mistake can easily happen if the campaigns were run by different people or if you added the search queries yourself and made a mistake. This also happens. In this case, you are your own competitor and are heating up the auction.
Availability of duplicates
Divide campaigns into search and YAN
Of course, you have heard many times that the cost per click on search is almost always higher than in the Yandex advertising network. How to reduce the cost per click in YAN? To medical practice email list avoid overpaying, simply launch campaigns separately for search and sites.
Then you can guarantee that the cost of transition from YAN will be tens of times cheaper than on search. And in many areas, it is from these sites that a huge number of potential buyers come.
Stop ineffective campaigns
We go to the statistics for all campaigns, select the period we are interested in and analyze the efficiency. This can be useful if you have a semantic core of several tens of thousands of phrases and more than a hundred campaigns. If there are impressions, but no transitions, then the advertising should be stopped. You can return to it later to understand what is wrong with the campaigns. Disable everything that does not work well, as this can reduce the CTR and worsen the quality of the account. This may not greatly affect the cost per click, but it will be easier for you to manage advertising. After you have removed everything unnecessary, try to find growth points.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Persuasiveness of the text
Which ad will the user want to click on?
Relevant to the query. For this, the search phrase must match the title.
Different from competitors' ads. Most advertisers write in the text about a huge assortment, 100% quality, etc. These are cliches that everyone is tired of. Specify your advantages or write something unusual. This way you will stand out from the competition.
Containing specific numbers. Because they are more important than words and attract more attention. In addition, numbers are easier to perceive and more convincing.
Telling about the benefits. Use markers "inexpensive", "bonuses", "discounts", "promotions", "with a guarantee", etc.
No repeating information. Each element of the ad should have something new. Repetitions are annoying. Use a limited amount of text for the most important information that can "hook" the user.