This is where performance indicators are studied

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In our practice, there are cases of using benchmarking, where, thanks to studying competitors, some programs were improved, and the usability of sites was improved.

For example, the interface of the Interior Design 3D program website remained in the style of the 2000s for a long time. Our analysis of competitors allowed us to identify growth points and key tasks for updating the website design. As a result, after the redesign, it became easier for users to navigate the website, which led to an increase in sales.

Within the framework of comparison by indicators, it is customary to distinguish four types of benchmarking:

strategic , when the business model and marketing strategy of the enterprise are assessed. Let's say a competitor creates new markets through expansion - increasing the number of branches in the country, attracting freelance designers to one-time projects;

process , where the analysis of activities within the company takes place or vietnam consumer email list the comparison of the business process structure used by it with similar aspects of the activities of other companies. This can be either the organization of work in the office or remotely, or processes related to the direct provision of design services;

functional . In this case, attention is focused on comparing indicators, rather than the mechanisms for implementing certain processes (functions) within the company, or on the quality of product design. For example, when analyzing mobile applications, you can look at whether it is easy for users to find information, whether there is personalization of the design for different audience groups, and whether built-in tips are implemented;

comparative . . For example, you can compare a company's annual revenue, website conversion, or the number of sales of specific services.