An “effective” blog title means different things depending on what your goals are. Your goals are dependent on your marketing strategy and sales funnels.
For instance, many marketers use blog posts to attract organic site traffic. These blogs are “top-of-funnel content” designed to make potential readers aware of your product or service and push them further down the sales funnel.
Marketing funnel showing ToFu, MoFu, and BoFu
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However, organic traffic is not the only goal you may have for your blog.
For instance, your blog may be geared more towards on-page engagement or community building.
A blog title written for traffic will focus on being the most taiwan mobile numbers list`clickable, while a blog meant for community building is more niche and specific.
This is why it’s important to understand your blog’s goals. Understand what you’re trying to achieve with your blog posts and how they affect your sales funnel and overall marketing strategy.
Choose a strategy
Speaking of strategy, you will need a focus for developing your blog post titles. The good news is that if you’ve done the work of the previous two points (you’ve determined your brand voice and understand your goals), your strategy is more or less formed.
For instance, if your goal is to attract as much blog traffic as possible, your best strategy is to create SEO-driven blog titles.
If your goal is community engagement, focus on brand voice and industry-specific keywords.