Keywords with questions - Knowledge graph
For a question like “Who is the father of medicine?”, Google returns the direct answer of “Hippocrates,” taken from a website.
Keywords with questions - Hippocrates example
For a question like “When is Halloween?”, Google returns a direct answer—in this case, the date it falls on this year, taken from a website.
Keywords with questions - Dates
2.- Short Answer Questions (SAQ)
These questions start with “why,” “can,” etc.
When the user asks a question like “Why is the ocean blue?”, it returns an answer fragment that provides a precise explanation to the question as in the following screenshot:
Keywords with questions - Short answer
For a question like “Can humans drink sea water?”, the engine returns a featured answer that provides the best explanation to the question asked, as you can see in the following screenshot:
Keywords with questions - Improved short answers
When the user enters a question like “How to make clay? philippines telephone number ”, a step-by-step response is returned describing the process.
In this case, the user's intention is to learn the process in the best way possible.
Google accurately predicts the user's intent and returns a search result that explains the process in a number of steps as you can see in the screenshot below.
Keywords with questions - Process response
These are the three types of questions that Google can answer.
Let's now learn the techniques to find question keywords and include them in our SEO strategy.
Where to find question keywords?
There are different methods and tools that can help you find the best question keywords for your SEO strategy.
I'm sure you know some of them, but I'll suggest you some of the best tools to research the most relevant keywords in the shortest time possible.
Use the SEMrush Keyword Magic Tool to find questions based on keywords that contain the root keyword.
All you need to do is enter your main keyword into the Keyword Magic Tool after logging into your SEMrush account and the tool will automatically generate many relevant question keywords.