Member-only events could be seen as the holy grail of this whole process. Think back to the scenario we introduced earlier. With your £12,000 in membership fees, you could hold a fantastic summer festival for £3-4k. This would be free for all of your active members and would be on a different level to your usual activities, a real highlight in the calendar. This type of activity can the provide you with multiple benefits:
Engage the local community to support spain rcs data your event. Bodies such as the Fire Service or the Police love community engagement and will happily come along and interact with your members, nothing screams fun like a fire engine for younger folks to play in!
Gain PR in the community by speaking to the local press, using the exposure to bring in new members to your club, or raise your profile to help with fundraising or future growth
It’s a perfect opportunity for upsell or promotion. Got some new merchandise to sell? What about a new course, class or camp for next term? Why not launch it with the biggest audience you’ll have all year
Supercharge your club community. Bring families together with a shared passion for your club. Once they build relationships with fellow club families, they will be far less likely to leave that community.
That still leaves you with £8,000 to invest in your club, every single year – now that’s a lot of equipment!
Don’t let it go to your head!
It’s important at this point, not to let your newfound wealth go to your head and next year increase your membership fee higher and higher. A membership fee must feel to your members like excellent value for money. That’s why the £2 mark a month works perfectly, it’s high enough to generate real revenue, but low enough to not meet resistance from your members. Especially if you organise a once or twice a year feature event, the £2 a month will appear like a bargain. Remember to think back to that notion of a Grand Slam Offer.