Viral campaigns should not only be conducted on the Internet

[subornaakter24]

In your viral strategy plan, be sure to include other media such as mobile phones (via Bluetooth), newspapers, magazines, and television. The ideal viral concept is one that generates buzz and discussion across all media channels.

Mediocre creativity

The success of a campaign depends on the level of creativity. To evaluate an idea, ask yourself: “Will a person want to share a link to the project with their friends?” A standard game with your forex email list logo on it will not go viral. Remember that viral material should attract attention and be a reason for discussion.

Mediocre creativity

Source: fizkes / shutterstock.com

The desire to achieve all goals with one campaign

Are you sure that all the goals you set before launching a campaign are realistic? Most often, it is worth making a compromise and choosing one thing - either collecting more data about users, or attracting attention to the brand with effective creative.

Too high level of difficulty

You underestimate simplicity. Viral marketing doesn’t have to be too fancy. Think of good old marketing techniques like giveaways.

The word "viral" appears in your creative work

Few people know the meaning of this term. It can be off-putting to those who are not.

Confused concepts

Don't buy email lists, as email marketing has nothing to do with viral marketing. Viral content is spread from person to person when users share the link themselves.

Connecting with your audience online is a must, especially if you also involve traditional media. However, you will have a very hard time getting consumers to share your creative via email.

Read also!

"What is demarketing and why is it needed"
There are a few more mistakes that startups make when using viral marketing:

Don't try to pretend that your creative isn't advertising. Hidden promotion always irritates the public. Instead, be sincere with your audience.

Don't spend all your money on creative. It's impossible to predict whether a video you launch on YouTube, for example, will be a success or a failure. There's always a chance that your ad will only get a passing glance. In addition, if the filming was amateurish, i.e. with a shaky camera effect and without beautiful graphics, the video will not be popular on community sites.

You should be realistic about the effect of the creative. Think about what action users will want to take after watching the video. Will at least some of them visit your site? Will at least 10% of visitors buy something on your site within a couple of months? We recommend that you first create a test version of the project to see what the results of viral marketing in your niche can be. You will be able to see how many views the video has had on the site where you published it. If you have a special program, you will not have any trouble finding out the number of users who went to your web resource after watching the creative. Also, if you sell your product online, you can estimate CR, that is, the number of landing page visitors who became buyers. But more often than not (this is especially true for retail), viral videos are the part of the advertising campaign whose effect is the most difficult to analyze.

Don't try to attract the attention of all users. One of the most important principles of advertising is to not sell to those who will not buy. This rule also applies to viral marketing in the online environment. You may think that if the creative is distributed among the entire audience, there will always be someone who will buy your product. However, this is often not the case. If users are not potential customers, they are unlikely to share information about your brand and share a link to viral content. But if you focus on those who are most likely to buy the product, then word of mouth about it will spread throughout all regions of the country.

You can’t rely on a viral video alone. Any rumors die down over time. What’s left after that? If your goal is to achieve constant attention to the brand, then the product you are advertising must be excellent. No matter how captivating the video is, how much does it correspond to the main strategy of the brand, its mission and legend? If you created a creative just for entertainment, then you are missing something important. And most likely, it will be good sales.