The diversity shown in your company's marketing should start within your company.
The world is connected and technology is making marketing increasingly personalized. This makes diversity in advertising more important than ever.
People want to feel represented by the companies they buy from, and so there is no longer room for the stereotypes that were so commonly used in the past.
Does your company present this diversity in its marketing campaigns? And if so, does it also occur within your business?
This is the topic that will be discussed in today's blog. And it is very important that you read it until the end.
Stereotypes vs. Diversity in Advertising
Stereotypes are understood as characteristics related to the line data members of a social group, ignoring the particularities of each person. In other words, they are preconceived generalizations about something or someone.
The real problem occurs when these stereotypes limit communication and, consequently, the reach of a larger consumer audience that does not identify with the message or the group represented in the advertisement.
So you have to remember that we are going through a social deconstruction and learning every day about how to integrate diversity into advertising.
Now think: how is diversity in your digital marketing campaigns?
It is essential that your company practices this diversity with respect and representation. But not only in advertisements; from within the company.
Diversity within the company
There are many companies that preach diversity in all their campaigns, but within them, there is no representation of people. In other words, for the diversity present in campaigns to have real meaning, it must also happen in practice, within the company.
And for your business to be well-regarded and respected by consumers, you must practice inclusion and get rid of old habits in the job market. In addition, it is a win-win relationship: people will be employed and your company will have different minds to create products, services, campaigns, or whatever is needed.
Consumers notice when a brand does not take a stand on equality and only uses the topic as a complement to the campaign to win over the public and sell. Therefore, there must be a genuine desire to make a difference in society.