Managing contextual advertising rates

[subornaakter24]

Automation has also affected contextual advertising. Artificial intelligence can announce the cost of a click on a link or determine it independently.

The Albert 2.0 algorithm from Albert Technologies operates on a similar principle. Key data is entered for an advertising campaign: target audience, performance indicators, promotion channels, etc. The system independently finds user profiles that meet these parameters, determines the most optimal time for displaying advertisements and shows them at the right moment.

Russian companies are also keeping up with the times. Calltouch has implemented two tools in its personal account — “Recommender” and “Optimizer” of advertising rates. The second fast food email list one analyzes statistics and conversion of keywords and, based on the data received, is able to independently regulate rates in contextual advertising — the user only needs to specify the goal of optimization of the advertising campaign and the maximum cost of the target action.

Read also!

"Viral Marketing: The Most Effective Tools"
Read more
With the help of the “Recommender” tool, those companies that are not yet ready for full automation of contextual advertising will be able to calculate an acceptable rate for key phrases.

Naturally, this is not the entire list of tools that exist in the field of marketing automation today. In addition to them, there are services that allow you to set up email filtering and auto-responses to it, bots, automation of work tasks, CRM systems, etc. But the main vector of development of the industry is set by the technologies that we talked about above. When using them, the quality of the marketer's work increases and the time spent on completing the work decreases.

Marketing automation processes
Any line of business consists of many processes: conducting an advertising campaign is a lead generation process; requests left on the website are traffic conversion; calls made are sales. Below we will consider in detail those of them that can be automated.

Content creation and promotion

You can automate the marketing side of your business as much as you want, but without quality content and cases, everything will be useless. This applies to almost any niche. It is through content and created cases that you convey the necessary information to your audience, and also demonstrate the level of your competence.

You can also post articles in your personal blog and thus demonstrate your expertise. There is a huge amount of software to promote content. Naturally, first of all, you should decide in which area to write content. For this, you can use competitive intelligence services.

Advertising campaign

Let's assume that you have a marketing agency with its own website, which contains a case description and 5 articles on the topic of autofunnels. At first, you will attract traffic using several channels and strategies at once. There is specific software for each of them. For example, bidders for contextual advertising, advanced search for targeted advertising on VKontakte or Facebook.

Lead Conversion

At the stage when people start visiting the site and viewing the content, marketing automation is needed, with the help of which you will receive their contacts. The tools can be absolutely different - for example, the simplest is pop-up.

Interacting with leads

At this stage, automation is fully manifested: after you have received the leads' contacts, you can easily identify the user on the site (not to be confused with retargeting), and if the person comes back, you will immediately identify him.