When a potential customer first sees your email, three questions come to their mind first;
Do I have time to do anything right now?
Can I just delete it and not do anything?
Do I need to keep it so I can do something with it later?
Because they are busy, they secretly hope that they can delete it without taking further action.
Your goal is to write emails that your contacts feel they must read and respond to immediately. Before you can achieve this, you have to break through the “glance factor.”
Breaking the Glimpse Factor Checkpoint
e-mail
The first thing your potential customers will look at when making a deletion decision is the email address.
They will check who the email is from, and if they don't nepal telegram data recognize your name and don't notice that the email extension is from a common provider like gmail or yahoo, they will most likely choose to delete.
Use your business email address to contact potential clients. While they may not know your company, this enhances your credibility and they will read the subject line immediately.
Subject line
The moment they read the email subject line, they ask, “Is this email for me? Is it spam that I can ignore?”
They are looking for any excuse to quickly hit delete.
Use subject lines that require potential customers to read your email.
Can we chat at 10:30am on Tuesday?
Thoughts on IT spending
If you feel the subject line is not relevant to your contact, delete it.