And when we talk about a headline, we are referring to the old art of seduction . Therefore, the text must be dressed up in its best finery, making it “pretty” so that it is irresistible to the reader. In any case, it is the gateway to the content, so depending on the decision we make, two things can happen: we can get it right and invite the reader to delve into taiwan telephone number the content , or they may not bite the bait because we have not used a good bait and be ignored.
At this point I guess you're wondering: what can I do to get people to read me? Well, here are 10 questions that shouldn't be missing from any headline:
Use keywords . This is essential, because this way you will contribute to the good positioning of your post (SEO). Let's say that you will seduce Google. In addition, you will place your reader in the context from the very beginning.
Conciseness . A good headline is one that, despite being short, manages to convey the idea and make an impact.
Don't give away everything . We must contextualize, yes, and also convey an idea. But it is not advisable to reveal everything in the headline, because in this way we will lose our audience before we have captured them. We must ensure that, through the headline, the reader feels the need to continue reading , without going into details.
Know your audience . It's essential. You should never underestimate a reader, but you should also never assume that they know technical issues that they may not know. Try to simplify the concepts so that they are accessible to the audience you want to address.
Numbers and lists . Humans love rankings and big numbers . A headline that contains a dollar figure with lots of zeros or that addresses an issue that affects a large number of people will be more effective. Lists of tips (3, 5, 10…) or lists of examples of mistakes (10 unforgivable mistakes…) also work very well.
Questions . Address your recipient. Make them think. Curiosity will make them dive into your content.