What does it mean to be a brand ambassador

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Brand ambassador is a mysterious phrase and a global trend that Russian marketers have begun to actively exploit. Traditional marketing methods are losing ground, direct advertising is more annoying than effective. The trend of today is unobtrusive brand advertising by broadcasting the lifestyle of famous people.

"Enjoy life by using the services and products of a particular brand" is the main message of the brand ambassador, broadcast through popular social networks. Want to learn more about this phenomenon? You will find a lot of interesting things in our material.

A brand ambassador is a person who direct moving leads email list represents a brand, is loyal to it and promotes it to the masses in order to increase its recognition and sales. As a rule, the company's representation is entrusted not to just anyone, but to a well-known and socially active person.

What does it mean to be a brand ambassador

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Direct advertising of a product with the help of recognizable media personalities no longer inspires confidence in consumers. But signing a contract with an ambassador and entrusting him to represent the brand is a successful move that many large companies are now using. Let's figure out what it means to be a brand ambassador.

The ambassador unobtrusively but constantly advertises the product. The ambassador is not only a popular person. It can also be an ordinary person, well-known in certain circles and among their target audience.

The target audience is a significant link in the chain "brand - ambassador". The representative talks about the products, impressions about them, speaks at special company events, acts in advertising, places material on their pages or website with a link to the product and trademark.