SEO campaign (positioning) or SEM campaign (Google Ads)? Which service to choose?

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This episode will be devoted to a thorough analysis of running two different campaigns – SEO and Google Search Engine Advertising (SEM). I will tell you about the differences between SEO and Google Advertising, as well as the advantages and disadvantages of these campaigns. We will analyze the most important factors that affect the costs of running both services, and france email id database will also talk about the possibilities and effects of both types of promoting your own website. We will also consider which activities we will be able to perform on our own, and which SEO activities we will have to outsource, i.e. commission to an external SEO agency.

Transcription
What is an SEO campaign and what opportunities does it offer?
What is an SEM campaign and what results can it achieve?
Should I choose one of these services, or is it worth implementing both?
Today we will take a look at two competing (or not) services closely related to internet marketing. I invite you to another episode of the SEO Podcast!



There is probably no person who, in the context of promoting their website on the Internet, would not think about both its positioning and its advertising in the Google search engine, using the tool for conducting advertising campaigns - Google Ads. Both forms of promotion are based on the Google search engine, the task of which is to generate traffic to the promoted website. However, with a limited budget, owners of websites and online stores often face the decision to choose only one of these services.