Generate original content with a key opinion leader

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Key Opinion Leader
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It is no secret that social media has revolutionized the global world of marketing and the way communications are established.

However, in this sense it is essential to achieve a balance that allows obtaining the greatest benefit without ceasing to transmit the correct message to consumers, and what better way to do so than with the help of a Key Opinion Leader through the appropriate media.

Key Opinion Leaders can also provide clinical nurse specialist email list original and varied information, since there is an abundance of content on the Internet, but in many cases it is not validated, is expressed without any variation or does not reflect truly relevant information.

In the case of creating a blog from scratch that is original and above all competitive, KOLs represent a fundamental piece in the development of that content, which must provide identity, as well as a differential before the public. This will help achieve the expected results.

That point of difference will be marked by two very important factors: the niche of your market and, above all, the way in which you manage to communicate with it.

Therefore, success will be determined by the proper use of current news and trends that you incorporate into your marketing strategy, and that are leveraged by the KOL who will develop that original content. All of this will allow you to face the competition and also stand out from them.

How to choose a Key Opinion Leader (and how to find one)
Key Opinion Leader
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Key Opinion Leaders have a very high power of influence, being able to even change perceptions and even ideas or opinions expressed among their colleagues. Because of this, they are essential when it comes to transmitting information.

[Tweet “ KOLs have a very high power of influence, being able to even change perceptions and even ideas or opinions expressed among their colleagues. ”]

This is where the importance of knowing how to choose the right KOL for each need lies. Each leader has a specific function, and depending on the objective, a selection must be made to ensure the achievement of these objectives.

For example, if you want to get a good level of feedback on a particular product, you should choose a KOL with whom the audience feels encouraged to engage in a debate and does not feel intimidated.

Another important aspect to consider when choosing a KOL is their sphere of influence, which could be local, national or international. In this case, the choice will also depend on the objectives you wish to cover.

Below are some steps that can help in the task of choosing the right opinion leader:

ID
This consists of selecting the words related to the topic of interest, based on the most mentioned words in conversations about that topic , making a list in the form of a ranking.

It is also necessary to pay attention to the number of “likes”, “tweets” and “retweets”, as well as the responses and mentions that these conversations receive. Another very relevant aspect is the number of followers and the geographical area.

It is very common that during this activity maps are made in order to graphically observe the relationship between all the elements.

Recruitment
In the recruitment phase, negotiations, contact procedures, and rules are established.

Commitment
At this stage, the KOL's commitment to the company and compliance with the stipulations is made clear. This includes promoting the product, events, and providing information about the brand.

Assessment
Conducting an evaluation of the goals achieved, as well as the aspects to be improved, are necessary tasks in any public relations and marketing process. To measure the influence of the KOL on its audience, maps are usually used.

It has already been made clear how to choose an opinion leader, but it is also important to know where to find one. This is a relatively easy task, since one way to achieve it is to go to YouTube, locate the keyword related to your product or service and proceed to search the different accounts for the search results.

Another alternative is to use Instagram and search among the hashtags for that opinion leader who specializes in the target market you are looking for.