CRM and email marketing - not the same thing?

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Customer satisfaction, providing the best customer experience - this is what CRM marketing gives to a business. The better the customer's experience, the more likely they are to return for repeat purchases.

Why else does business need CRM marketing?

To increase the average check through upselling. So that customers buy additional products in addition to the main one. When you know the customer's needs, it is easier to encourage them to make an unplanned purchase.
Increase customer lifetime value—the total profit you receive from a customer during their relationship with you.
Optimize advertising costs. You will be able to analyze which promotion channels bring you the most clients and focus on them, while abandoning those that don’t work.
Notify customers in a timely manner about new offers, company promotions, provide useful content to the audience, which will increase their loyalty.
Improve the company's image in the market and online.
Find weak points in the customer's path and strengthen them to get more sales.
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CRM marketing is very similar to email marketing in its tasks, but finland telegram data these are two different areas. In general, CRM marketing emerged from email marketing when the conversion rate of email newsletters began to decline. Marketers realized that sending thousands of similar letters was not enough. Then they began to solve this problem in various ways: segmenting the base, personalizing letters, analyzing user reactions. All this brought email marketing to a new level, which still works today.

Now the email marketing scheme has begun to be used in other channels: in messengers, SMS mailings and push notifications.

Here marketers faced a new problem: users began to complain about being overloaded with endless messages from companies, which were coming from everywhere. Unsubscribes and negative reviews started coming in.