You need to keep people engaged with your product or platform to maintain high levels of demand. Whatever your product is, it needs to be valuable enough that people feel a constant need for it.
For software solutions, this is done using several elements (which will be discussed in this section). But at the core are three factors:
1. Education. If users don’t know how to use your service, they won’t understand its value. Software companies should require people to pay attention to educational content.
2. Value. If people don't get value from your service, they won't pay any attention to it next time.
3. Positive experience: If people have had a negative experience with your product, then of course they will use your competitor's product, even if it is no different from yours, but less painful.
Let's look at some actionable strategies you can use to more effectively onboard users and maintain high retention rates.
Customer onboarding
The first few weeks (or even months in some industries) are india phone number data the most exciting for any business. Once the first people sign up for your services, you need to provide them with nothing but positive emotions.
This is the very moment where the user adaptation process begins.
Below is an example of a questionnaire from Wishpond, which is offered to everyone entering the service platform:
onboarding-questionnaire.jpg
The information the company requests will help them better understand what exactly the user wants to achieve and how best to contact them.
User retention
Customer retention is a set of activities aimed at keeping people satisfied with your product or service and continuing to use it.
Maintaining a high level of demand for a service is as important as making a sale to a new customer.
Several factors influence successful retention:
1. Strong product
If your product is bad, no amount of marketing will help it. Not having a customer support team may not make your customers feel grateful, unless they don't use your product at all and hate the user experience you designed.