"The content that works best is that which has this dimension of exchange between the transmitter and the receiver" comments Edouard Braud.
And for good reason, the reach of content on Facebook Live is directly linked to the quantity of interactions generated.
The video selfie
Particularly suited to this pandemic period, the video selfie offers many possibilities while saving resources, whether financial or human. To be consumed with or without a filter (but without forgetting the mask), it allows TV journalists going into the field to continue working.
“The video selfie has become part of the grammar of television with the lockdown,” says Laurence Allard.
With the lockdown, the French have never watched so much television (4 hours and 29 minutes on average in front of the small screen, or 44 minutes more than last year according to Médiamétrie).
The news, in particular, is a ratings hit. Every lunchtime, Jean-Pierre twitter data Pernault presents his “13 heures à la maison” on TF1 directly from his living room.
Almost every evening, France 2's news program includes the embodied formats of Julien Pain's digital team from l' instant module . (France Info)
" This equality of conditions creates a strong bond of identification between journalists and their audience " analyses Laurence Allard.
New formats using internet codes are being broadcast on television.
"Tous en Cuisine", hosted by Cyril Lignac on M6 and on Instagram, allows you to attend a daily live cooking class. A format that allowed the channel to record a score of 2.5 million viewers on April 13.
In “La p'tite librairie”, a 1min30 segment, François Busnel presents a book live from his sofa, his office… or his library of course.