Content should be part of the strategy

[nusaiba127]

It is not enough to track individual metrics. There can be an infinite number of likes and posts, but they will not bring money to the business if they are not integrated into the system and distributed across the stages of the sales funnel. And then content marketing will attract, engage, retain customers, influence them and convert. Therefore, the bonus…

Bonus: Content Marketing Effectiveness by Sales Funnel Stages ? ? ?

1. Attraction
Assess how well your audience is poland consumer email list aware of your company and your product:

How many followers do you have on social networks?
how many subscribers does the newsletter have;
how many blog readers;
how many subscribers on youtube;
how many incoming links to the site;
what is the share of voice?

2. Engagement
Understand how actively your followers interact with you and spread the word about you:

how many likes users give;
how many comments are left;
how much do they share;
how engaged the audience is (calculated as the sum of likes, comments and shares divided by the total number of views);
how involved the audience is in the communication (the number of participants in the communication divided by the number of potential participants in the communication).

3. Influence
Learn how content marketing influences audience behavior:

what is the brand impact (the number of positive brand mentions divided by the number of all brand mentions);
what is the sentiment ratio (the proportion of positive, negative or neutral comments among all comments).

4. Conversion
Calculate how many sales and targeted actions users make after touching your content:

Conversion Rate (the number of conversions from a given source divided by the total number of conversions);
income per subscriber;
number of leads over a period of time;
cost per lead;
lifetime value;
support cost;
the proportion of regular customers from a given channel.