Enter your average monthly traffic and

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conversion rate: This gives you one added level of granularity. We’ve found that the second route (how the calculator is built by default) is best for teams looking to see how improving traffic or conversion rates would help CPL. For example, if you invested in SEO and grew traffic by another 10,000 visitors but kept the conversion rate the same, how would that affect your CPL? Results: Computing costs per lead by channel Once you’ve customized the costs and leads sections, scroll to the top to see your costs per lead.


leadfeeder cost per lead calculator The calculator shows three costs per lead: paid, inbound, and blended. Showing costs per lead by channel is extremely useful to let you and your team see which channel is usa consumer email database performing better. Also, having the Cost Per Lead Calculator in spreadsheet form lets you go back and play with values to see how this would affect the relative CPLs between the two channels.




Finally, you can easily save different scenarios by either copying COLUMN B or copying the entire sheet into a new tab with a unique name. Cost Per Lead Calculator Get Your Cost Per Lead Calculator Easily calculate your paid, inbound, and blended cost per lead. Download What is cost per lead (CPL) vs. cost per acquisition (CPA)? Cost per lead is different from cost per acquisition (CPA).