How to create a successful Facebook ad campaign

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When running Facebook ads, you create a campaign, but the results will vary greatly depending on whether you run the campaigns and ad sets separately or as a set.

In this chapter, we'll show you how to create a marketing directors email database campaign to maximize your results.

Main cases for splitting campaigns
All ad sets that have the same campaign objective should be grouped together in one campaign.

For example, if you want to set up six ad sets A, B, C, D, E, F, and G, and you want to apply campaign objectives of "reach" to ad sets A, B, and C, "catalog sales" to ad sets D and E, and "engagement" to ad sets F and G, then you should create a total of three campaigns: ad sets A, B, and C in one campaign, ad sets D and E in another campaign, and ad sets F and G in another campaign.

On the other hand, if you set up multiple ad sets that apply the same campaign in separate campaigns, the accuracy of Facebook's AI machine learning will decrease, which will in turn reduce the performance of your ads, so be careful.

Main cases for splitting ad sets
When setting up your ad sets, only run them separately if you want separate budgets, targeting methods, and delivery times.

This is also the secret to ensuring that the accuracy of Facebook's AI machine learning does not deteriorate.

Conversely, if you have multiple ad placements with the same budget, targeting settings, and delivery period, you should deliver them all together in a single ad set.

When you want to deliver ads to both Facebook and Instagram, there are actually a surprising number of advertising agencies that create separate ad sets for Facebook and Instagram, even though the budget, targeting method, and delivery period are the same. However, if you separate the ad sets in this way, you will not be able to make effective use of Facebook's AI, so it is important to be careful here as well.

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