Learn how to make more profit with transactional emails

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Transactional emails are those typical automatic responses given to customers who usually perform common actions within an e-commerce. You may have already received an email thanking you for subscribing to a newsletter, for example. Because it is a standard and very common process among online stores, it ends up becoming mechanical and not very dynamic or, in other words, boring.

Your transactional emails don't have to be boring! Quite the opposite: they can be a great opportunity to strengthen your relationship with your audience and even awaken new pains and desires within them, you just need to know how to communicate in the right way.

Many merchants choose not to give their transactional emails the attention they deserve, leaving it to the platform they hire to organize their respective e-commerce sites to take care of the texts contained in such messages. In the end, they may even fulfill the basic functions of their business, but these platforms are not intended to identify the best ways for you to communicate with your customers. Therefore, this work must be carried out internally with great care.

To help you with this important process, we have prepared egypt whatsapp data three great tips to help you produce much more interesting transactional emails and, consequently, start to profit more from them. Read the full article!

Make use of personalized communication
Communication is one of the most essential foundations for anyone who wants to be successful in a world as globalized as the one we live in. Especially in a time of health crisis that prevents us from being united, your customer greatly values ​​a humanized and trustworthy approach.

It's always important to remember that people buy from people, so your audience needs to feel that they are much more than just a source of profit for you. To do this, it's essential that you understand what they're looking for and what really generates value for them.

Disconnected communication between your store and your customer can ruin everything. Just like on social media and your sales platform, your customer should feel like everything was made especially for them, and it really is!

Those who want to please everyone end up pleasing no one, so: get to know your consumer in depth and define specific communication strategies for them.

If your products are aimed at a younger age group, it makes less sense to use more formal language, and vice versa. Always remember that your transactional emails are intended to maintain direct contact with your general audience, since it is practically impossible to do this task organically.

Keep your customer interested in the next steps
Imagine that one of your customers signs up for one of those typical notifications that say: “This product is already sold out, do you want to be notified when it arrives?” and, after signing up, receives a thank you email. Pretty cool, right? This is a great opportunity to show them other products in your store, as well as offer them discounts when their original wish finally becomes available.

This strategy is valid not only for products, but also for your content. You can promote blogs, social networks and rich materials such as e-books, brochures, infographics, etc. In addition to keeping your customer interested in the conversation, you also give them the feeling of gaining something by being loyal to you.

Always try to link your emails to some advantage that your customer has to gain, even if it is minimal. You are the one who must build the value of your products and services and ensure that the public understands your positioning.

Work on the visual identity of your emails
It is always advisable to keep your transactional emails looking very professional, and a visual identity that is identified with your brand helps a lot in this process. Furthermore, good aesthetics are an important part of the process of capturing the reader's attention, after all, transactional emails tend to be quite mechanical and unattractive.

Of course, this alignment is also very useful for other aspects of your business. On the internet, a good image is everything. Enhance your products and services by using good aesthetic practices. This increases the authority and credibility of your e-commerce, in addition to making a difference in generating value for those who analyze it with the intention of purchasing.