Digital Trade Marketing

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Digital Trade Marketing is a strategy that aims to win over consumers at the online point of sale, that is, in e-commerce. Its objective is the same as traditional Trade Marketing , which is carried out at physical points of sale , such as supermarkets and pharmacies, which is to get to know the shopper and deliver value to them. Therefore, Digital Trade Marketing aims to delight and offer the best experience in e-commerce , ensuring that consumers do not experience any friction when making a purchase.

How to use digital trade marketing:

1. Provide complete information about the product.

Whenever you sell a product online, think about the user's shopping experience. Therefore, provide all the information so that the user can be sure that they are making the right choice. According to the E-commerce Quality Index – EQI , Brazilian e-commerce received a score of 5.32 out of 10, which is very poor. This shows that the online consumer experience is not satisfactory. Therefore, you must write a complete description, quality images and a coherent title for each item. It is also important to always include the keyword in the text, as this directly influences the page's SEO , making the site appear in the top positions on Google.

Furthermore, search engines take into account the colombia whatsapp data quality of product information. The more relevant it is, the longer users will spend on your page. Therefore, your e-commerce ranking will improve. When users find all the information they need, they are more likely to make a purchase. This way, sales are optimized and customers are more loyal.

2. Focus on user experience .

Investing in online user experience means ensuring that your e-commerce experience gives you the same feeling you would have when shopping in a physical store. If you put yourself in your customer's shoes, you'll have a much better chance of increasing your sales. Users need to be able to easily find everything they need to make a purchase. This way, there will be no complaints or regrets.

3. Invest in the visual

When you visit a website and see images, videos, and HTML sheets, do you trust that e-commerce site more ? You probably do, right? It's the same situation with your customers. So, invest in design! Furthermore, just like physical stores, e-commerce sites that value the display of their products in digital storefronts, inserting each piece of information in the appropriate places, have a better chance of increasing their sales . This way, the consumer realizes that the online store has a logic and is organized. Therefore, it is important for the retailer to know which products have the highest turnover in order to develop efficient marketing strategies . Always seek to exceed customer expectations!

4. Monitor the competition

Regardless of the type of business, it is essential to understand how your competitors are working. This way, you will have insights into what needs to be improved and what you should invest in so that users buy from you and not from a competitor. Seek to understand your competition's strategies in depth . If you are losing sales to them, understand why. From there, you can outline actions to overcome the difficulties and stand out among so many e-commerces out there. Digital Trade Marketing is a revolutionary strategy for those who want to increase their online visibility and win loyal customers to their brand.

There is no denying the power that the internet has in people's lives. And even though e-commerce does not yet represent high profitability for manufacturers, leaving this channel aside means missing out on many sales opportunities. Consumers have changed their habits and are increasingly demanding. Therefore, offering them an incredible shopping experience is the biggest challenge for brands and retailers. This is the main mission of Digital Trade Marketing .

Now that you know the power of Digital Trade Marketing , it's time to acquire more knowledge. Find out why your brand needs a Trade Marketing department focused on digital.