Over the past two years

[sumaiyakhatun29]

We have made our work very difficult: we have made various breakdowns, structures, and segments. Sometimes it worked, but more often we did not get the desired results. This year, we have realized a very simple truth and have begun to make and explore simple structures.

A simple structure is when all products in an online store, no matter how many there are, are advertised to the entire audience. In many projects, this gives very good results.
For this client, we divided the products into two groups – by creativity and switzerland rcs data crafts and by drawings. But we advertised them to a wide audience. We saw that both groups worked very well for a wide audience. In 4 months, the store received 1,100 applications for a dollar.

Another case. We developed and implemented advertising settings for the men's clothing (sweaters) industry . In fact, this is a highly specialized store, in working with which we adhered to our principle of simple structures. But here we faced a challenge and misunderstanding of the target audience - who buys men's sweaters: men for themselves, or women for men? In order not to think for a long time, we made two sets of ads in one company, with separate budgets. One had women, and the other had men. No restrictions on geography, age, placements or interests. So launching a simple structure into advertising can be even scarier than complicated and carefully studied audiences. But, it can work very well!