2. User-generated marketing content

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But the companies themselves also benefit. For them, this is an opportunity to receive additional income and return on investment from working with influencers.

Thanks to the native affiliate program, there is no need to look for a third-party "partner", which simplifies cooperation and processing of affiliate payments for companies and content creators.


Authentic content is important for companies. The overwhelming percentage of poland rcs data consumers are guided by such a factor as authenticity or authenticity when choosing their organization.

However, very few consumers believe that branded content (images or videos published by a brand’s internal team) is the company’s own product. Therefore, it is worth involving external authors in marketing work.

Having influencer posts in your feed will add a sense of authorship. But partnering with influencers isn’t the only solution. Encourage your company’s regular followers and customers to generate their own content (or UGC).

Many people find user-generated content (e.g., reviews) more useful than even what influencers post, and this influences purchasing behavior.