The power of numbers: how analysis and measurement elevate digital strategies!

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Together, these all form an ecosystem of exceptional sales, brand awareness, outreach and branding.

But, of course, all of this can only be achieved through well-designed, planned , optimized and measured strategies to achieve good results. Measurement is a pillar that deserves full attention in this context of digital actions.

Every company that is currently in the digital world, on social media, running paid campaigns and creating content, must have an idea of ​​how important (and even satisfying) it is to see how strategies and actions are performing through numbers.

If a company has never done any of this, it does not have digital maturity , and it does not know how important measuring and analyzing results is to optimize financial resources and avoid waste. It is time to learn the power that numbers have .

Let's now begin a review of everything that is important in relation to measuring and analyzing results.

The digital landscape today
Ah, our beloved digital. If before companies didn't even think about migrating almost 100% from traditional to digital, today the scenario is different.

All companies, without exception, must establish their brazil whatsapp data roots and digital presence . There is no need to discuss this, as it is something that is almost overlooked in this field, but it is important that we, in the marketing area, insist on this to remove any stigma or doubt.

Today, even the social networks that were once the top tier , the pinnacle of social networks, are no longer all the rage. They are giving way to new formats of social networks, with different proposals.

YouTube and Facebook, for example, have lost a lot of popularity over time, but Instagram and TikTok have gained much more attention and prominence. While in the past images were more prominent, today short videos work best.

The same goes for other platforms, such as Google Search. Search campaigns today offer much more optimized and performance-oriented options.

Responsive search advertising is an example of this; today it is possible to create several title, text and description presets and the Google robot will test several combinations and give priority to those that give the best return, whether in clicks, CTR, retention, etc.

Even SEO has undergone changes . There are several things that used to work as tricks and strategies that no longer work today and can even blacklist a website, affecting its ranking.

It can be said that algorithms and platforms are much more demanding and increasingly require expertise and knowledge to apply strategies.

What is results measurement?
Measuring results has to do with the collection, analysis and interpretation of data coming from strategies or campaigns (be it Meta, Google, YouTube or even data from organic posts).

Basically, measurement focuses on a specialized professional in charge of analyzing the numbers generated and understanding whether these actions are managing to impact the objectives that were initially established through the KPIs (key performance indicators) that were previously defined.

It goes far beyond simply counting clicks, views, and conversions; it involves a more in-depth analysis of metrics to determine the effectiveness of the current strategy, check whether any adjustments or changes are needed, and also to calculate ROI (return on investment).

For example:

An online optician that sells designer eyeglasses hires an agency to take care of digital strategies. This agency plans and launches a campaign on Meta (Facebook and Instagram), focusing on clicks on the link and purchase conversion.