Methods of analyzing advertising campaigns

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There is a flip side to Digital marketing, which can be called thematic. These are trade activities . This includes various projects with retailers, pharmacies. Here you can create various shop-in-shops, do CRM retargeting based on the retailer. All activities that are related to partnership projects.

There are also thematic areas . This includes creating websites, thematic projects for YouTube, educational projects on some partner resource, or various product placements.

And the last direction is social . This is developing communities on social networks, indonesia rcs data maintaining a channel on Instagram, TikTok or Facebook, creating projects with bloggers when they talk about your product and teach the target audience how to work with it, or working with opinion leaders when you simply do product placement on their channels, or they make any native mentions in their videos.



You should know the methods of analyzing advertising campaigns:

Brand indicator growth method => we evaluate the growth of brand indicators and, through them, the impact on sales.
Omnichannel attribution method => we evaluate the growth rate against the background of competitors.
MMM (Marketing Mix Modeling) => we calculate ROAS and ROI.