How does this process of converting leads into customers work? This is the topic we will discuss in this article.
Why do you need to generate leads?
Leads are the fuel that keeps your business running. Without a constant flow of leads, no business can survive. Demand generation is the foundation of a business that stays afloat and grows!
Never assume that interest in your services will remain the same. New competitors thailand viral telegram emerge all the time and market conditions change. The best time to generate leads is when you don't need them.
What is the Lead Generation process?
A Lead Generation strategy takes into account the same objectives and employs activities similar to Demand Generation , but differs from it by focusing its efforts on capturing potential customer data, leaving aside positioning (awareness).
Taking this key difference into account, lead generation work focuses on the first conversion: what we want the user to do after we capture their attention.
In online marketing, the transition most often occurs when the user goes from being a visitor to your website or landing page to leaving their contact details by sending a form in exchange for valuable content. In its offline counterpart, it usually occurs when attendees at an event you organize (a breakfast or a workshop, for example) leave you their details or business cards.