1. Calculate the 'customer lifetime value' or CLV:
You can start by considering the customer from a financial perspective, since not all users are attractive to the company for long-term revenue generation. Before devoting the necessary efforts, you have to study whether this relationship is beneficial for both parties, establishing when a customer starts to be profitable.
When organizations worry less about market share and more about user share, these metrics are crucial to establishing campaigns, valuing the company's products and considering the value proposition in the market.
2. Use tools that help you build loyalty: CRM (Customer Relationship Management)
, for example, is a basic tool that must be used in a company to maintain active and personalized relationships with customers, since it makes it possible to gather all the user's information, regardless of the ghana phone number data department to which they belong, and provide a greater insight into them. In this way, by knowing them better, we know their tastes, their interests, what products they consume or where they are geographically located, among many other data, and, therefore, we can send messages appropriate to their needs. In short, continuously generating actions that provide value to them and that allow their levels of satisfaction to increase. The database created and its segmentation at this key point.
3. Social media:
Listening to the voice of the customer has always been one of the biggest concerns for companies. In fact, social media is one of the most important components of relational marketing . Facebook, Twitter, Linkedin… companies are increasingly exposed to the opinion of consumers, and conversations between brands and consumers have become instantaneous and accessible to all types of users. Therefore, specific actions must be established for these channels, based on providing an immediate response and listening to the consumer at all times. Online reputation is key today, as more than 70% of users go to the Internet to find out about a product or brand .
4. Integrate all marketing actions:
Many failures in relational marketing strategies stem from not fostering a true relationship between the brand and the consumer. There must be a balance between all the communication actions, both online and offline, that the company carries out.