Quick tips for better conversions:

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4. Courses, Training, and Workshops
When to use it: In the Consideration stage, leads are interested in finding a solution and want to learn more.

When your leads are aware of their pain points and are looking for solutions, this kind of resource can push them to consider something more. When you offer free training that gets to the heart of the pain points they want to solve, you’ll make them think: “If I can get this for free, what can I get as a paying client?”


Make it all about the pain points or goals: This is your chance bulgaria telegram data to prove you know your audience well. When you can hone in on the things that concern them, you’ll capture their attention.
Don’t hide a sales pitch behind a workshop: Nothing is worse than logging into a workshop or webinar that promises ideas and advice and getting a 1-hour sales pitch instead. Everybody hates that. You hate that. Don’t do that.
Example: Lead Magnet Workshop from UGURUS
Example: Lead Magnet Workshop from UGURUS
Source: Ugurus

UGURUS coaches agencies and freelancers to build their businesses. And as a great example of a lead magnet, they have a workshop on how to build a lead magnet! (Wow, meta.) Workshop attendees will get some great advice and a step-by-step process to build their lead magnet, something real and tangible that they can walk away with once it’s over. Talk about building trust!

Psst… UGURUS is using Close to track new leads and convert them into new customers. Learn how here.

Example: Free Workshop with Tori Dunlap of Her First $100K
Example: Free Workshop with Tori Dunlap of Her First $100K
Source: Webinarjam