Therefore, companies should focus on clear italy business mailing list advantages to increase the success of a cold call. Availability of unique offers A unique selling proposition (USP) is a factor that can significantly increase conversion. If a company offers something that competitors do not have, it will attract more attention from customers. For example, unique delivery conditions, a special loyalty program, or additional service can be a decisive factor in favor of concluding a deal. Quality of operator work Operator skills are the most important aspect that influences the conversion of calls into sales.

An effective script, the correct use of arguments and the ability to work with objections can significantly increase the likelihood of a successful outcome of the conversation. Companies should invest in training operators and developing scripts that allow them to interact with customers on a deeper level. Basic stages For a more accurate analysis of call conversion, it is important to consider that it can manifest itself at various stages of interaction with the client. Each of these stages is important for the overall picture and requires a separate approach.