What is Marketing Automation?

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Having appeared more than fifteen years ago, Marketing Automation is no longer limited to simple follow-ups of abandoned shopping carts.

Acquisition, retention, conversion or even loyalty campaign, Marketing Automation is available for all your marketing objectives and considerably increases the performance of your e-commerce .

It is an essential tool to deploy to meet the needs of consumers looking for a truly personalized shopping experience .

But then, what are the advantages of bahamas telegram number database Marketing Automation? What are the essential scenarios to deploy on your e-commerce site? And how can you intelligently optimize the performance of your campaigns?

Understanding Marketing Automation
Marketing Automation is defined as the automation of a set of tasks following one or more actions carried out by your customers or prospects on your site, or following the sending of a marketing message from you.

Creating a customer birthday workflow with periodic trigger
Automated scenario “Customer birthday” - ShopiMind solution
Present in many fields of activity, it is a particularly relevant tool for e-retailers, looking for a reliable and effective marketing tool to support them in the development of their e-marketing campaigns.

What are the benefits of Marketing Automation for your e-marketing strategy?
Beyond being a boon in terms of time savings, Marketing Automation has many essential advantages for any e-retailer who is particularly overwhelmed as the important marketing events of the year approach.

Centralization of your e-marketing campaigns
Marketing Automation offers you the possibility of grouping together all the e-marketing campaigns directly linked to your e-commerce site and your customers, provided you use an appropriate tool.