Share valuable content
Publish blog articles , use cases, news about technological trends or solutions to common problems in the IT sector. This will not only attract potential clients, but will also position you as a reference in the area.
Make sure your content marketing strategy includes case studies, too, as they are a valuable way to demonstrate social proof. In fact, according to data, 92% of buyers trust recommendations from their colleagues and family.
Sharing your customers' success stories will help build credibility with potential buyers and allow your prospects to relate to others' stories.
Downloadable banner success stories for IT companies
Participate in conversations
Don’t just post. You can actively engage in LinkedIn groups ecuador number dataset and comment on posts related to technology and your area of expertise. This will allow you to interact directly with prospects. Also, don’t forget to always respond to comments on your social media. Good management also helps to improve brand reputation.
When you reach out to a potential customer, make sure that the message you send is not generic. Show interest in their problems and offer solutions that are relevant to their needs.
Use tools like LinkedIn Sales Navigator
It will help you find key contacts at tech companies and give you more information about your prospects so you can better personalize your interactions.
Keep constant track
Social selling is not about selling on the first contact. Always set aside time to work on social selling IT. Do this regularly with those leads who have shown interest, sharing more information and keeping the conversation open.
While it is important to follow these steps we mentioned, the key is to have the necessary resources available to do so. If you do not have an internal team, a digital marketing agency specialized in technology can be a great ally.
You've come to the right place to improve your IT company's social selling!
Without planning, it is practically impossible to achieve the expected results, so organizing and knowing what you want to achieve is key.
At Entercomm, we are specialists in technological marketing and experts in creating social selling strategies. If you want to know how we can work as a team, contact us now !