A buyer convert product is a smaller tier product or service that’s cheaper and less comprehensive than your staple products. The purpose of these is to build relationships with your customers and potentially get them to upgrade to higher-tier products. An example would be a low-ticket product for $5/mo compared to your $75/mo product.
People love feeling special, so why not offer armenia phone number database leads a VIP deal? Exclusivity is a powerful driver of conversion, but only if the offer is enticing. For example, you can offer a discount for a yearly subscription. Or an inside look of a new product, delivered to their front door. Being the first to use something new creates interest and can build visibility if you allow them to create a blog, podcast, or video about it.
Optimize Your Opt-In Popup Forms to Improve Conversions
If you’re not getting as many signups for your newsletter, then it could be an issue with your opt-in form. Maybe there are too many fields, or you ask for too much information. Ideally, you only want to ask for the necessary information. The shorter your forms, the more likely people are to use them. So focus on name, company, and email. Then gather further details once you have them on board. Split test your forms to see which perform the best.
Split Test Lead Magnet Offers to See What Works
If you’re still struggling to get visitors to sign up for your email newsletter, then maybe it’s your lead magnet. You should test different downloadables to see which performs the best. Perhaps a checklist won’t do well, but a step-by-step guide will. Another option is to beef up your offer with several downloads bundled into one. For instance, an eBook guide, to-do list, and a workbook. Note that actionable content is high-value to B2B audiences.