Underestimating the power of social media

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Mistake 3: The Short-Term Gain Fallacy
Many people think that black PR will bring quick results, but in reality it can cause long-term damage to a brand. Consumers value honesty and transparency, and any deceptive action can undermine trust in a company.
Mistake 4: Neglecting the "shooting boomerang" effect
Black PR can cause unexpected reactions and lead to solidarity with the victim. Instead brazil phone number list of the expected outflow of customers, you may encounter an increase in their loyalty to the competitor.
Mistake 5:
In the age of social media, information spreads instantly. A negative campaign can cause a massive public response that is difficult to control.
Mistake 6: Ignoring the importance of your own brand
Focusing on the negative about competitors can distract from developing and strengthening your own brand. Instead of creating a positive image, the company spends resources on a fight that does not bring any benefit.
Mistake 7: Lack of a crisis exit strategy
If black PR is detected, it is important to have a ready plan of action. The lack of a clear strategy can aggravate the situation and worsen the company's position in the market.