Landing pages, also known as destination pages, are the places where users arrive to make a conversion. Typically, the company delivers something of value, such as an e-book, consultancy or a survey, in exchange for information such as name, email, company, position, among other information.
In this case, in addition to having a landing page, it is important to optimize it as much as possible for conversion. Therefore, it is essential to carry out A/B tests, changing colors, button positions, texts and images, in order to find the one that performs best for your audience.
Content Marketing and SEO
Content marketing is the sale leads, armenia email address strategy that will provide support for nurturing leads with quality information. This process is important and necessary because the contact arrives better prepared to the sales department . This way, the sales team does not waste much time on basic concepts and can focus on specific questions and negotiation.
Another complementary aspect to content marketing is SEO. Search engine optimization is a set of strategies aimed at boosting the positioning of a website organically, improving conversion rates, without the need for paid media ads alone.