Boost your financial marketing by doing ABM prospecting

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Growing a new project or venture requires a great deal of effort and dedication, but choosing the right strategy will determine the success of the project and boost the results of the efforts invested.

In the financial world , applying appropriate marketing and sales strategies will also be essential for the growth of the companies that comprise it.

If you are immersed in the financial sector, these tips from Maratum can help your financial business take the leap it needs:

1. ABM (Commercial Prospecting)

By having a LinkedIn profile you can carry out an ABM (Account Based Marketing) strategy, through which you can speed up the sales process and get potential clients in the short term.

This methodology, more focused on sales, will be useful to combine with an Inbound Marketing strategy, so that you can see short-term results while consolidating a long-term marketing strategy for your company.

This methodology consists specifically of identifying a afghanistan whatsapp lead series of key accounts or companies towards which to direct marketing and sales efforts.

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2. Mobile experience and security

In recent years, and due to health conditions, many users have started using technological financial applications. This, in turn, has led to an increase in the frequency of use and an increase in interest in personal finances.

These data present an opportunity for companies in the financial sector to offer an appropriate mobile experience to the user through Apps. There are two key factors to ensure the success of an application in the financial sector.

Firstly, it is essential that the user feels secure in the apps they use, given that, along with insurance, banking is one of the industries where customer trust is the foundation.
On the other hand, the simple and intuitive interface of an App will be essential when it comes to making users feel comfortable by being able to predict where to find the information they need at any given time. This will result in increased user loyalty.
3. Task automation

Task automation is a key process in the fintech or financial market. This process is responsible for transferring tasks that were previously carried out by company personnel to a CRM or other technology.

There are multiple benefits to this change for financial companies, including:

Cost reduction : thanks to the automation of repetitive tasks, the time invested in said tasks will be less and will be carried out by a CRM or other technology.
Increased productivity : directly related to the previous point, thanks to the assignment of repetitive tasks to technology, the human team will be able to focus all its efforts on other actions of greater value.
Improving the user experience : Automating tasks will create a feeling of immediacy, personalization and autonomy for the user, which will significantly improve their experience with the service.
Facilitates scalability : Although there are many elements such as customer service and other areas that require the human factor, there are multiple tasks that automation will perform without any margin of error, which will allow the operation of the process to be scalable.
4. Training blog

Financial education aims to provide people with knowledge on this subject, so that they can make good decisions about their expenses, savings and investments.

Given that financial education usually begins to interest users from the age of 18, and in countries such as Spain, even at later stages, users highly value it when companies in the sector offer training or premium content on the subject.

That said, it is highly recommended that financial companies have elements such as a blog to offer information that provides users with knowledge to make good decisions on the subject. This, in turn, will make the user interested in continuing to learn with that content if it is of quality.

Finally, we must bear in mind that the blog is an element that will not only have a direct benefit for the user but will also have an impact on the company. This element will allow the capture of leads in an organic way (free of charge) through forms: newsletter, premium materials, webinars…

5. LinkedIn and other social networks

LinkedIn is the largest professional social network in the world. As a marketing tool, it is an excellent ecosystem for reaching potential customers. According to HubSpot, LinkedIn is 277% more effective than other social networks like Facebook and Twitter for generating potential leads.

Therefore, having a company page on LinkedIn and profiles associated with it will give you the opportunity to publish corporate, sector-specific, and job offer content, etc.

This action can bring different benefits to your company: improve brand identity, establish a new network of followers, increase the diffusion of your products or services, improve positioning on Google...