Technical challenges in the use of hydrogen technologies in Germany

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Microsoft has shown exemplary understanding that a business mission can have a very effective impact on operational success. To achieve this, the organization must develop a deep understanding and make certain assumptions in two areas. The most important areas for an effective business mission are: need and strength.

The need is derived from the analysis of the environment. This affects the market as well as the industry and all other stakeholders. In general, it means understanding the value of the company for customers and incorporating it into the formulation of the mission.

The strengths can be seen as core competencies. As can possible unique selling points that set the company apart from competitors. These are precisely the points that enable the company to find itself in a leading position in the market. The weaknesses are contrasted accordingly. These, in turn, show potential for the organization to develop even further.

Systematically thinking through and developing these two elements can belgium consumer email list prevent a business mission from being defined too superficially or even incorrectly. Whether the result can then be formulated in a pleasant-sounding slogan is secondary.

The full Microsoft business mission from 1975 mentioned above is: “A computer on every desk and in every home, running Microsoft software.” Time has shown that Bill Gates and his company have come very close to achieving his mission.Hydrogen as a "green" energy source is currently on everyone's lips. In our previous blog posts, we have already informed you about the various opportunities and potential that the use of this climate-friendly gas brings with it. But what technical challenges arise when using hydrogen and what needs to be done to overcome them? We want to take a closer look at four of these challenges today.