Receiving a damaged product is another common reason online shoppers make returns. While good quality control can ensure that a damaged product doesn't leave the warehouse, there's not much you can do to prevent a product from getting damaged on the way to the customer. What you can do is protect your product as much as possible by using high-quality packaging. For some products, this might not be a big concern. However, if your products are fragile or prone to damage, put extra padding or structural protection in the packaging to protect them during transport. Reducing the risk of damage during transit can go a long way towards reducing your return rate.
7. Develop a clear and proactive post-purchase experience
An amazing pre-purchase experience is essential to optimizing effective turkey mobile numbers list your store’s conversion rate. But the money doesn’t stop when a customer completes the purchase. A clear post-purchase experience can drive repeat purchases and proactively minimize the return rate.
There are several ways to offer a positive post-purchase experience for your e-commerce customers. Use self-service automation flows that let customers know the status of their order, create and share help center articles that explain how to use the product, offer discounts…
8. Extend the duration of the return policy
It may seem counterintuitive, but giving customers a longer window to return products can reduce your e-commerce site’s return rate. If you only give customers a short period of time to decide whether they want to keep a product or return it, they will often feel rushed into making a decision. Giving your customers more time to become comfortable with your product before they are forced to decide whether they want to keep or return it increases the likelihood that they will choose to keep it.
9. Use gift cards and loyalty points
At the end of the day, returns will always happen. One strategy is to mitigate losses from returns by doubling down on customer retention efforts like gift cards and loyalty points.
In addition to driving long-term loyalty and repeat purchase, you can also offer loyalty points and gift cards instead of a cash refund for returned products. This helps offset some of the costs you incur when returning a product, as it encourages customers to exchange your product rather than return it for a refund.
Conclusion
Product returns can be a huge expense for e-commerce stores due to the high rate at which e-commerce products are returned and the high cost of processing online shopping returns. Follow the 10 tips outlined above to reduce this expense.