What is B2B omnichannel sales ?

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From the company's point of view . Omnichannel sales are those that, regardless of the channel in which they are carried out, do not generate additional operating costs derived from exclusive non-automated commercial processes (from the creation of the product that generates the orders until they are recorded in the company's resource planning system; ERP).

From the customer's point of view . Omnichannel sales are those that, regardless of the channel in which they are carried out, provide a fluid experience without any detriment to the benefits received when compared to sales carried out on another channel.

This requires having the different tools of the namibia email list different channels connected so that you can be in contact with the company through any of them, without going back in the interaction.


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What are the B2B sales channels to the customer?


The sales team in face-to-face or telephone sales , the website in distance sales with an eCommerce oriented to B2B (sales to companies) and/or one to B2C (sales to individuals), the different Marketplaces , the different social networks , the messaging applications , even the videoconference chats...

They are all communication and sales channels today in your omnichannel strategy .



Hyperconnected sales channels - omnichannel strategy




Example of a B2B multichannel (not omnichannel) sales strategy and its consequences


Selling through different channels independently, without connecting them together.This strategy brings with it risks of discontinuity in interactions with customers and/or contacts.

We force them to go back in a conversation because where they left off in the initial channel was not updated in the new channel they subsequently contacted us through.

Additionally, this strategy generates incremental costs since each channel will require additional resources (people and time) for its proper operational management.