The experience economy: a key trend in tourism marketing

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In 2015, consumers were increasingly willing to spend money on experiences rather than material possessions. This has led to the consolidation of the “experience economy ” as a well-established trend in tourism marketing .

While consumers are cutting back on spending in iceland email list other areas, including books and audio content, travel continues to see significant growth in leisure choice.

This trend, "Experience Economy", is becoming one of the major marketing keys in the tourism sector.

And it is particularly strong in the Millennial generation , people between the ages of 18 and 34, according to MMGY Global: " 6 out of 10 Millennials prefer to spend money on experiences rather than material goods . "

And this is not the only generation. In a survey conducted by American Express' The Futures Company, 82% of respondents, across all age groups, said they were “ More interested in creating memories than making money ,” and 85% agreed that “ Spending money on travel is a good investment .