Move the budget away from actions that aren't working

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There is no need to invest more to develop new content marketing actions. Instead, it is better to ask yourself questions like this:

Is the content our team is creating effective in reaching our buyer personas ?
Which marketing programs have we invested in that have not delivered measurable results ?
How much money are you venezuela email list spending on PPC by not getting organic rankings for the keywords you care about? ( How to improve your PPC results with Inbound Marketing )
Once you have identified the activities that have not worked, you can surely provide a new and better one with a part of that budget.

budget for your content marketing.

Remember that traffic increases over time
Unlike campaigns that deliver results as long as you keep investing in them, content marketing, while requiring consistent investment over time, yields increasingly higher rates of return. It's like a retirement account.
The first euro invested continues to provide value over time.

Visualize how traffic provides leads and revenue
As our investment in content marketing grows over time, leading to increased traffic to our site, we need to find ways to transform those visits into leads and revenue. ( Content marketing mistakes that prevent you from generating more leads )

A simple way to do this is through subscribers . Subscription rates are not only used to measure the quality or engagement you generate.

not only does our content have an economic value, but it also has an economic value.