How to choose the most suitable KPI indicators

[samiaseo222]

Selecting the right KPIs (Key Performance Indicators) is the first step towards achieving your goals and leading your company on the path to business growth.

If you can quantify your current performance, you can begin to measure how things are getting better or worse over a period of time. As they say, what gets measured gets better.

But how do you choose the right KPIs for your business? The short answer is that it really depends on your business. While there isn’t really a simple process for choosing KPIs, there are a ghana email list number of things you should always keep in mind.

In this article, we will recommend some of the KPIs you should focus on to create dashboards that will help you track the most important metrics in your business model.

Select KPIs that are directly related to your business goals
KPIs are quantifiable metrics used to measure your company’s performance against some goal. For example, a KPI might relate to the goal of increasing sales, improving marketing ROI, or improving customer service. Mark Hayes, Director of Communications at Shopify, wrote a great post titled “ 67 Key Performance Indicators for E-commerce ”. In the post Hayes lists a number of common goals for e-commerce businesses and the KPIs that are related to those goals.


Goal 1 - Increase sales by 10% in the next quarter. KPIs include daily sales, conversion rate, and site traffic.

Goal 2 - Increase conversion rate by 2% in the next year. KPIs include conversion rate, shopping cart abandonment rate, shipping rates.

Goal 3 - Increase site traffic by 20% over the next year. KPIs include site traffic, traffic sources, click-through rates, social shares, and bounce rates.