Using Data to Improve Telemarketing Scripts

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Brands that don’t have a continuous stream of new products and offers can find it hard to have something interesting to say . Amex found a good way to solve this . The design gets down quickly to what it’s all about with the headline and a clear benefit of live chat – “get a quick answer” . The sample chat window gives context visually, so you get the message even with a skim read . The final part of the win-win is that live chat is probably better for amex too .


The cost of support by live chat is likely lower than the cost of phone armenia email list support . A campaign beneficial for both the brand and the customer . Tim Watson, zettasphere mixmax animated gif marketing email example mixmax email marketing category: onboarding what is this email marketing campaign about?User onboarding emails with tips in the form of gifs . Why it works:I was a new user of mixmax and didn’t know all their functionalities . Every three days they sent me tips on how to use their software better .


This way, I didn’t get overwhelmed by their software and I adopted the product very easily . The emails also expanded my knowledge on how to write great emails . Now, I use the same tactic as userpilot . Aazar Ali shad, former head of growth at userpilot . Com smart blogger email example smart blogger . Email marketing category: lead nurturing what is this email marketing campaign about?This was a teaser email sent to lure subscribers into reading a case study, which served as top-of-the-funnel content to a paid course .