The impact of engagement dimensions on marketing campaign strategy

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You can also include an “a” tag that specifies the URL of a Verified Mark Certificate VMC authority. Here’s how the tag would look: a= This tag is required if you want to display your logo in Gmail since it currently requires a VMC. VMC certificates can be purchased from Certificate Authorities, such as Entrust, DigiCert, and GlobalSign. So, combining the “i” and “a” tags, this is what your BIMI record will look like: Email Marketing trends example showing the importance of BIMI for brand recognition in email inboxes Next, set the TTL Time to Live value.

If you’re unsure, you can use the default taiwan telegram number list TTL provided by your domain registrar. Save your BIMI record and allow it to be distributed across the internet. This usually takes a few hours. After implementing your BIMI, recipients’ email clients like Yahoo and Gmail that support BIMI will fetch your logo from the specified location. That’s how the logo appears next to your email. Minimalist email designs Make no mistake: being minimalist isn’t the same as being boring.

Minimalist email designs use clean layouts, ample white space, and concise content to create visually appealing and easy-to-read email campaigns. Here’s an example from Slack: Email Marketing trends example promoting Slack Frontiers virtual event focused on work and future. Source To create a minimalist email design, use simple color schemes—just one or two closely related colors will do. Use clear, readable fonts and limit the images or graphics. Then, add a concise, to-the-point copy.