Marketing Trends 2024

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This is what happened:

How Marketing Changed in 2023-2024
A year ago, businesses faced the departure of some services from the Russian market. The audience moved to new channels. Social networks, messengers and search engines began to expand their functionality and offer new opportunities to attract this audience. And marketers began to master new channels and tools to work with this very audience.

Artificial intelligence was developing in parallel. ChatGPT and other AI assistants were no longer perceived as entertainment: real cases of using AI in business appeared on the market.

Carrot quest also has a case study on using ChatGPT for a marketer . Go to the article to see how we use AI in marketing and other teams.

Since the beginning of 2024, experts have noted that the speed of changes in marketing over the past few years has exceeded previous ones. Let's figure out what marketers from different industries were focusing on this year.

We decided that describing only popular technologies and tools uk email list would be boring. Therefore, we shared only the key points of our experts about each trend and client cases.

AI and automation
According to the forecast of the analytical company e-pepper, in 2024 Russian companies will actively integrate AI tools and platforms into their marketing, support and sales strategies. The initial excitement about the new product has passed, and AI now helps with everyday tasks. For example, it creates meta tags for SEO articles and answers customer questions in chats.

At the same time, experts note that neural networks have not completely replaced marketers. Texts require manual revision, and the quality of AI work still needs to be monitored. Correctly used AI significantly simplifies the work of marketing.

AI has also updated the functionality of chatbots. Modern neural networks learn quickly and cope well with basic customer support. Chatbots with AI collect data about customers, record their questions and provide answers. This allows you to save on the team budget.

Carrot quest clients are already connecting the AI ​​bot to communicate with clients. It can be trained on the company's knowledge base to answer clients' questions 24/7.