How to perform segmentation

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Optimize the budget. Instead of spreading funds over a wide range of people, resources are directed only to target groups.
Increase conversions: A personalized approach often leads to higher engagement and conversion rates.
Separation by segments

The segmentation process includes several key steps:
1. Data collection
The first step is to collect bulk sms malaysia information about customers. This can be data from CRM systems, surveys, social networks and other sources.
2. Data analysis
At this stage, you need to analyze the collected data to identify patterns and groupings. Analytics tools such as Google Analytics can help in this process.
3. Definition of segments
Based on the analysis, specific segments are created. These could be, for example, "young professionals", "married couples" or "retirees".
4. Marketing setup
Each segment requires its own approach to marketing. It is necessary to adapt messages, channels and communication formats to specific groups.
5. Monitoring and optimization
Segmentation is a dynamic process. It is necessary to constantly monitor the results and make changes based on the analysis. If one of the segments does not produce the expected results, it is worth reviewing it or changing the strategy for working with it.
Separation by segments
Examples of successful segmentation
Amazon. This platform uses behavioral segmentation to personalize recommendations. Based on previous purchases and views, users are offered products, which significantly increases the chances of a purchase.
Coca-Cola: The brand uses psychographic segmentation to create different packaging and advertising campaigns for different groups, allowing them to resonate with different audiences.